Coca Cola Only a Local Affair

Click on the image above for enlargement.
Hard to read but not impossible.

We have no idea who this very faded telegram came from but we know it involved Ida Moran's husband, William Timberlake.  William was an attorney in Jackson Tennessee and was involved in a lot of business deals with and for the Moran's.

I really like how they refer to Coca Cola as "only a local affair".

RN STAX  -  ANY SPECIAL NEWS TO ACCOUNT FOR "NHI" ACTIVITY YESTY?  JX

JX STRENGTH  SOFT  DRINK  STOCK  DUE  RISE  WHOLESALE  CASE

AND  RETAIL  BOTTLE  PRICES  OF COCA  COLA  IN   SOME

SECTIONS  ALEXANDRIA, LOUISIANA.  COCA  COLA  HAS  SET

PRICE  PATTERN  FOR  INDUSTRY  AND  HERETOFORE  PRICE  PER

24  BOTTLE  CASE  PRICE  HAS  MADE THINGS  TOUGH  FOR  12  OZ

BOTTLES.  LATTER  MOST  ANXIOUS  RAISE  CASE  PRICES  ABOVE

ABOVE  $1.  IF  COMPETITIVELY  POSSIBLE  BUT  REMAINS  TO  BE

SEEN  WHETHER  PUBLICIZED  PRICE  RISE  COCA  COLA  ONLY  A

LOCAL  AFFAIR.  IF IT  BECAME NATIONAL  WOULD  GREATLY

BENEFIT   NEHI  AS  WOULD STIMULATE  BOTTLED 12 OZ  DRINKS

AND  INCREASE  PARENT  CONCENTRATE  SALES  SHARES
Timberlake