Brud Moran did a lot of traveling so I feel safe in saying that this bit of hotel ephemera is a souvenir of a trip he made to Montreal. I found a reference to Benjamin Trudel which said he was the proprietor of The Florence in 1894 and an article about the death of his wife in 1889 which took place at The Florence. Benjeamin Trudel died in August 1897 which means Brud visited Montreal about 1896. Brud ticked off the site's he visited.
THE FLORENCE
Quebec Canada
Benj. Trudel Propl & Manager
"The Florence" is the most pleasant, attractive and comfortable house for tourists that can be found on this continent. Its location unequalled and the panoramic view to be had from the Balcony is not even surpassed by the world renowned Dufferin Terrace, as it commands a full view of the River St. Lawrence, the St. Charles Valley, Montmorency Falls, Laurentian Range of Mountains and overlooks the largest part of the City.
Rooms with bath and en-suite, elegantly furnished and well ventilated, and the Cuisine FIRST CLASS.
Street cars pass the door every five minutes.
Telephone communication--Electric light and bell in every room.
Iron balconies and Iron stairs from very floor. Perfect safety assured.
For Souvenir of your visit secure copy "Illustrated Quebec"
Places of Interest in Quebec.
Citadel (height 350 ft.) Wolfe's Monument
Grand Battery Montcalm's Headquarers
Place D'Armes English Cathedral
Esplanade The Basilica
Martello Towers Ursuline Convent
Durham & Dufferin Terrace Notre Dame de la Victoire
Governor's Garden and Church (built in 1688)
Joint Monument to Wolfe Laval University
and Montcalm Parliament Buildings
House where Montgomery Montmorency Falls 275 Feet
was laid Natural Steps
DRIVES
St. Louis and St. Foye Roads
Indian Village of Lorette and Falls
Lake St. Charles and Lake Beauport
Memorabilia
Jacques Cartier landed on the banks of the St. Charles...Sept 14 1535
Quebec founded by Samuel de Champlain July 3 1608
Quebec surrendered to Admiral Kirk 1626
Quebec returned to the French 1632
Death of Champlain, first governor, Dec. 25, 1635
Quebec besieged by Admiral Phipps 1690
Battle of the Plains of Abraham Sept 13 1759
Capitulation of Quebec Sept 18 1759
Battle of St. Foye - a French victory, April 28 1760
Canada ceded by treaty to England 1763
Blockage of Quebec by Generals Montgomery and Arnold Nov 10 1775
Death of Montgomery Dec 31 1775
Retreat of Americans from Quebec May 6 1776
On the back of the backside is a picture of the George Bishop Engraving and Printing Co. of Montreal.
Tragic Death of Mrs. B. Trudel, Accidentally killed by a Fall

Quebec Daily Telegraph Dec 23 1889
Death of Mr. Benj. Trudel
Quebec's Popular Hotel Proprietor Passes Away
At an Early Hour This Morning
His Career as a Business Man
We regret to announce the death of an active and enterprising citizen of Quebec, Mr. Joseph Benjamin Trudel, which occurred this morning, at 7:30, in the 57th year of his age. Mr. Trudel had been for some time past suffering from Bright's disease, which, a few days ago, entered on a more serious stage and last night it was thought advisable by his medical attendants, as the only chance for life to perform an operation, which was accordingly done by Doctors Ahern, Catellier an dHamel, but without producing the results desired.
Mr. Trudel was born in St. Roch, January 26, 1840, and started out for himself in life at the early age of 14. He first went to Toronto, and obtained employment in the printing office of Messrs, Hunter, Rose & Co, remaining in that city till the firm obtained the contract for the Government printing in Quebec, when he returned to his native place. He was still in the employ of the firm when one of the partners died, and the sisters of the deceased sold their interests in the concern to Mr. Trudel, who subsequently resold them to Mr. Desbarats, who carried on the business here till the removal of the seat of government to Ottawa.
On quitting the printing business Mr. Trudel brought his business faculties to bear on different successive occupations. He started a hardware store; a manufactory of steel carriage springs, and a distillery, which last he left to become Chief of the River Police, and office which he filled for ten years. He then built and operated the Florence Hotel in St. John's suburbs, which, under his management acquired a high reputation, and was for some time the fashionable hotel par excellence. After this he acquired the Hotel Victoria on Palace Hill, which he enlarged and embellished, fitting it up with the latest modern improvements, providing an admirable cuisine, and making it a popular place of resort for comercial men, as well as pleasure seekers. His latest enterprise was the founding of the Turkish baths, immediately opposite the Hotel, an enterprise which was nearly completed at the time of his death, and will be of great and important benefit to the city. He leaves a brother, Mr. Xavier Trudel, a son, Benjamin Trudel, and two married daughters, Mrs. A. Restor, of Montreal and Mrs. Z Drolet, of Quebec.
Mr. Trudel was a man of great enterprise and energy, and his loss will be deeply felt.
The Daily Telegraph August 16 1897.