|Click on the image above for enlargement.|
Hard to read but not impossible.
We have no idea who this very faded telegram came from but we know it involved Ida Moran's husband, William Timberlake. William was an attorney in Jackson Tennessee and was involved in a lot of business deals with and for the Moran's.
I really like how they refer to Coca Cola as "only a local affair".
RN STAX - ANY SPECIAL NEWS TO ACCOUNT FOR "NHI" ACTIVITY YESTY? JX
JX STRENGTH SOFT DRINK STOCK DUE RISE WHOLESALE CASE
AND RETAIL BOTTLE PRICES OF COCA COLA IN SOME
SECTIONS ALEXANDRIA, LOUISIANA. COCA COLA HAS SET
PRICE PATTERN FOR INDUSTRY AND HERETOFORE PRICE PER
24 BOTTLE CASE PRICE HAS MADE THINGS TOUGH FOR 12 OZ
BOTTLES. LATTER MOST ANXIOUS RAISE CASE PRICES ABOVE
ABOVE $1. IF COMPETITIVELY POSSIBLE BUT REMAINS TO BE
SEEN WHETHER PUBLICIZED PRICE RISE COCA COLA ONLY A
LOCAL AFFAIR. IF IT BECAME NATIONAL WOULD GREATLY
BENEFIT NEHI AS WOULD STIMULATE BOTTLED 12 OZ DRINKS
AND INCREASE PARENT CONCENTRATE SALES SHARES